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Articles of category "Paine PR".

PR measurement approaches Added on 02/01/2006 to Articles Directory / Public Relations / Agencies / Paine PR

Public relations allow companies and brands to communicate and converse with their target audiences. However, many public relations practitioners and their clients desire to have a measurement system that will help them evaluate their PR efforts and returns on investments. Read the article and you will find out about two possible approaches to PR measurement.

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